Saturday, May 8, 2010

Terrorists and Kindergartners No Joke

In the wake of last weekend's failed attempt to launch Times Square night life into orbit, security and non-security practitioners alike are taking comfort in dismissing the threat of such amateur attacks. A Washington Post-affiliated blogger noted how boneheaded such attackers appear. True enough, until an attack succeeds. An alternative analysis, however, is accessible to anyone who examines such attacks through a management prism.

One such prism comes from trying to understand why our best and brightest consistently under perform in a management exercise sometimes called the marshmallow challenge. (If you want to see the details and exposition of these findings in a few minutes, see http://www.ted.com/talks/tom_wujec_build_a_tower.html ). The point of the exercise is for a team to make the tallest possible tower out of a marshmallow, some strands of uncooked spaghetti, duct tape, and string -- where the marshmallow must rest atop the structure that the team builds. There is a time limit imposed, too. MBAs consistently approach the challenge with highfalutin planning and theorizing. As a result, they talk themselves out of time and erect no tower, or put together an imposing structure that falls apart when they finally place the marshmallow on top. What group outpaces these people dramatically? You guessed it: kindergartners Why? Instead of planning and talking the problem to death, they start by putting the marshmallow on top of a spaghetti strand and then just keep trying until they land on what works.

So, here we are. Like the MBAs in this story, we sneer and cackle at the kindergarten-like lack of sophistication at attack attempts that just don't stop. And somewhere there are very focused and committed kindergartners affixing yet another explosive marshmallow onto a sturdier tower, learning by doing, oblivious to our derision. Still feeling comfortably superior?

-- Nick Catrantzos